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NICHOLAS ORSTAD - PRINCIPAL UX STRATEGIST

Designing confidence into complex products

I'm a full-stack designer who works across research, strategy, architecture, and craft, moving between individual contributor and strategic partner. I approach problems from a design lens first, pairing customer empathy with technical fluency to turn complex products into ones people trust.

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MY TOOLKIT

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Claude Code

Figma

VS Code

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Document Intelligence

Mapped a stalled requirements register against existing capability, then took the one genuine gap to product instead of building it.

Final screen view

Partner Network Portal

Converged four partner types on one validated output, with AI on the paths that wanted it and absent from the ones that didn't.

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Social Benefits

Designed applicant intake and agent workspace as one workflow, sequenced around identity because nothing downstream holds without it.

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UX Accelerator Prototype

Replaced per-customer tailoring with one reskinnable prototype and a fixed three-concept delivery that survived being handed off.

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